ISLAM, Md Zahidul; D’ALESSANDRO, Steven; FURNER, Michael; JOHNSON, Lester; GRAY, David; CARTER, Leanne. Brand Switching Pattern Discovery by Data Mining Techniques for the Telecommunication Industry in Australia. Australasian Journal of Information Systems, Australia, v. 20, 2016. DOI: 10.3127/ajis.v20i0.1420. Disponível em: https://ajis.aaisnet.org/index.php/ajis/article/view/1420. Acesso em: 26 dec. 2025.