TRUONG, Vinh Nguyen Xuan; NKHOMA, Mathews; PANSUWONG, Wanniwat. An Integrated Effectiveness Framework of Mobile In-App Advertising. Australasian Journal of Information Systems, Australia, v. 23, 2019. DOI: 10.3127/ajis.v23i0.1971. Disponível em: https://ajis.aaisnet.org/index.php/ajis/article/view/1971. Acesso em: 5 dec. 2025.