Lim, Weng Marc, Ai Ling Lim, and Cynthia Su Chen Phang. 2019. “Toward a Conceptual Framework for Social Media Adoption by Non-Urban Communities for Non-Profit Activities: Insights from an Integration of Grand Theories of Technology Acceptance”. Australasian Journal of Information Systems 23 (May). Australia. https://doi.org/10.3127/ajis.v23i0.1835.