Behl, Abhishek, and Vijay Pereira. “What’s Behind a Scratch Card? Designing a Mobile Application Using Gamification to Study Customer Loyalty: An Experimental Approach”. Australasian Journal of Information Systems 25 (November 18, 2021). Accessed October 15, 2024. https://ajis.aaisnet.org/index.php/ajis/article/view/3203.