Customers' Beliefs Behind Business-to-Consumer Electronic Commerce

Authors

  • Nena Lim

DOI:

https://doi.org/10.3127/ajis.v9i1.229

Keywords:

ecommerce, perception, technology acceptance model, TAM

Abstract

With the rising importance of electronic commerce, it is important for researchers and company executives to understand customers' beliefs behind online shopping behaviour. This proposed study extends the technology acceptance model (TAM) to test the influence of experience, self-efficacy, perceived risk, and social influence on customers' acceptance of the business-to consumer (b2c) e-commerce.

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How to Cite

Lim, N. (2001). Customers’ Beliefs Behind Business-to-Consumer Electronic Commerce. Australasian Journal of Information Systems, 9(1). https://doi.org/10.3127/ajis.v9i1.229

Issue

Vol. 9 No. 1 (2001): Theme: Knowledge Management

Section

Research Articles

License

AJIS publishes open-access articles distributed under the terms of a Creative Commons Non-Commercial and Attribution License which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and AJIS are credited. All other rights including granting permissions beyond those in the above license remain the property of the author(s).