Trust Types and Mediating Effect of Consumer Trust in m-payment Adoption: An empirical Examination of Vietnamese Consumers

Authors

  • Tuan Anh Nguyen RMIT University
  • Hiep Cong Pham RMIT Vietnam
  • Martin Dick RMIT University
  • Joan Richardson RMIT University

DOI:

https://doi.org/10.3127/ajis.v25i0.3043

Keywords:

mobile payment adoption, consumer trust, trust types, technology adoption

Abstract

This study employs a quantitative method to investigate different types of trust in m-payment adoption. It aims to overcome the limitation of previous studies which lack differentiating trust types and investigating any mediating effect to m-payment adoption. Data of the study was collected in Vietnam, one of fastest growing m-payment usage markets globally in 2019. The research found significant and positive impacts of m-payment provider trust, institution-based trust, and seller trust on the overall consumer trust, which then fully mediates the relationships of three trust types and m-payment adoption. The study also revealed that technology trust is embedded in m-payment provider trust, suggesting that the m-payment provider is considered fully responsible for ensuring technology protection from the perspective of the m-payment consumers. The results enable researchers to better understand trust characteristics in m-payment adoption as well as technology adoption in general. In addition, the findings are beneficial to practitioners such as policy makers, consultants, and m-payment service providers to improve different elements of consumer trust, leading to higher m-payment adoption.

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Published

2021-12-26

How to Cite

Nguyen, T. A., Cong Pham, H., Dick, M., & Richardson, J. (2021). Trust Types and Mediating Effect of Consumer Trust in m-payment Adoption: An empirical Examination of Vietnamese Consumers. Australasian Journal of Information Systems, 25. https://doi.org/10.3127/ajis.v25i0.3043

Issue

Vol. 25 (2021)

Section

Research Articles

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