Content Provision on the Web: an economic challenge for TV stations

Authors

  • Claudia Loebbecke

DOI:

https://doi.org/10.3127/ajis.v6i1.332

Keywords:

ecommerce, television, entertainment, strategic benefit, Brazil

Abstract

Increasingly, TV stations are introducing online services as they seem to hold economic potential and open new markets. Nevertheless, networks have apparently until now been neglecting a careful evaluation of online services' strategic and economic potentials, which ultimately is a prerequisite to develop these markets and thus to profit from them. Objective of this paper is to analyse some exemplary TV online services offered by the Clobo TV network, the largest television network in Brazil, as well as to assess their strategic potential and their economic benefit.

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How to Cite

Loebbecke, C. (1998). Content Provision on the Web: an economic challenge for TV stations. Australasian Journal of Information Systems, 6(1). https://doi.org/10.3127/ajis.v6i1.332

Issue

Vol. 6 No. 1 (1998): Theme: Electronic Commerce

Section

Featured Themes

License

AJIS publishes open-access articles distributed under the terms of a Creative Commons Non-Commercial and Attribution License which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and AJIS are credited. All other rights including granting permissions beyond those in the above license remain the property of the author(s).