Research on Engaging Stakeholders Online
The Bright and Dark Sides
DOI:
https://doi.org/10.3127/ajis.v25i0.3371Keywords:
Online engagement, dark side of engagement, bright side of engagementAbstract
This special section explores various theoretical models that can be used to identify the factors driving the engagement in this dynamic and volatile ecosystem whereby the stakeholders engage with each other for the co-creation of value. Thus, along with the bright side, this section gives a special emphasis on the dark sides of engaging stakeholders online, a lesser researched area.
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