The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer

Authors

  • Mary Tate
  • Beverley Hope
  • Brent Coker

DOI:

https://doi.org/10.3127/ajis.v12i2.88

Keywords:

Australasia, Australia, New Zealand, ecommerce, success, retail

Abstract

After the dot-com bust there is considerable evidence that multi-channel retailers are more successful than purely on-line retailers. Multi-channel retailing is becoming mainstream and considerable research exists on successful multi-channel strategies. Despite this, some organisations are having more success than others with their multi-channel approach. We talked to the management of one of Australasia’s most successful multi-channel apparel and home-ware retailers about the theory and practice of multi-channel retailing, with the aim of building on existing theory in multi-channel e-commerce.

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Published

2005-05-01

How to Cite

Tate, M., Hope, B., & Coker, B. (2005). The Buywell Way: seven essential practices of a highly successful multi-channel e-tailer. Australasian Journal of Information Systems, 12(2). https://doi.org/10.3127/ajis.v12i2.88

Issue

Vol. 12 No. 2 (2005): Theme: Selected papers from the QUALIT conference

Section

Research Articles

License

AJIS publishes open-access articles distributed under the terms of a Creative Commons Non-Commercial and Attribution License which permits non-commercial use, distribution, and reproduction in any medium, provided the original author and AJIS are credited. All other rights including granting permissions beyond those in the above license remain the property of the author(s).